BRAUN ICONS

In commemoration of Dieter Rams's contributions at Braun, we designed a set of 12 icons for some of his most notable products. We then used the icons to design a poster that would hang in the Braun Museum of Design in Berlin, Germany. I was responsible for the design of six icons and assisted with the poster design.

DURATION
May 2018 — June 2018
TOOLS
Illustrator, InDesign, Paper, Sharpie
SKILLS
Visual Design, Iconography
THE BRIEF
Design a cohesive set of symbols for a museum, conference or event  to explore visual language.
OUR APPROACH
+ Understanding the usage

We started the design process by figuring out the purpose of the icons themselves. Considering they are depicting existing products we decided their main purpose would be to serve as promotional material for the Braun Museum or merchandise that could be sold in their gift shop. With this in mind we went into the design process without much restriction, given that all the icons had to do was stay true to the forms they were depicting.

+ Developing the form

To begin working on the form of the icons we started by sketching out three different variations of each of the chosen icons to experiment with different styles, fills, and levels of detail. After sketching out the icons we printed them out at two different sizes and brought them to critique where through the help of our peers, we refined the design language of the icons to develop consistency for things such as line weight, corner rounds.

POSTER DESIGN PROCESS
+ Less is Better

When we begun the poster design process we knew that we wanted to place the icons in a some type of grid. We experimented with showing different elements, such as the icons being positive and negative or including them at different sizes. 

+

As we got further into the design process, we discovered that the less we added the better it felt. So to stay true to the the Rams design ethos, we kept pairing back the details on the poster until it was as simple as it needed to be.

REFLECTION
+ As little as possible

The main thing I took away from doing this project was the power of simplicity. When designing both the icons and the poster we found ourselves continually simplifying. Looking back now, I feel that we could have went even further and removed slightly more detail from some of the icons. As a result, I try to think about what the absolute necessary elements are in all my future projects.

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